Homepage Redesign of Vaki — Attracting More Campaign Creators
Vaki - 2021
In 2021, Vaki had received over 436,000 contributions. However, its main page was focused on campaign discovery, relegating the option to create a new campaign to a secondary position. This limited the platform's growth, as it needed to attract more creators in addition to followers.
The homepage displayed multiple campaign cards and only at the end included information for those interested in starting an initiative. For visitors interested in creating campaigns, the experience was unclear.
The Starting Point
In 2021, Vaki had received over 436,000 contributions. However, its main page was focused on campaign discovery, relegating the option to create a new campaign to a secondary position. This limited the platform's growth, as it needed to attract more creators in addition to followers.
The homepage displayed multiple campaign cards and only at the end included information for those interested in starting an initiative. For visitors interested in creating campaigns, the experience was unclear.
My Role
I worked as a UX Researcher and Designer from March to October 2021. My responsibilities included:
Conducting moderated usability tests.
Analyzing metrics with Google Analytics.
Synthesizing qualitative and quantitative insights.
Defining UI improvements and redesigning the main page, adhering to Material Design guidelines.
Research and Validation
Google Analytics showed that the most frequent visitors were campaign creators, while contributors went directly to the campaign pages.
Usability tests revealed that creators often overlooked the Help Center, missing key information for launching successful campaigns.
We identified the need to highlight the different Vaki brands (Social, Politics, Sponsors) and better guide users to the appropriate option.
Design Decisions
Impact
Increased Visibility of the 'Create Campaign' Action.
Better Understanding of Different Vaki Brands and Their Purposes.
Guided Access to Support Resources for New Creators.
Inspiration and Confidence Thanks to Visible Success Stories on the Homepage.
While No Exact Figures Were Measured, Qualitative Results Showed Improved Perception of Clarity and Usefulness Among Creators.